EDDM Direct Mail in Denver
By Mike Bannoura
Every Door Direct Mail (EDDM) is a USPS program that lets businesses send mail to every household and business on specific postal carrier routes without needing a mailing list with individual names and addresses. Instead of buying a list and paying first-class postage, you select the neighborhoods you want to target and pay a flat rate of about $0.23 per piece. For local Denver businesses, EDDM is one of the most cost-effective ways to reach potential customers.
How EDDM works: you choose your carrier routes using the USPS online mapping tool, which shows you the number of residential and business addresses on each route. You can filter by ZIP code, average household income, age, and household size. For a Denver restaurant, you might target all routes within a one-mile radius. For a home services company, you might target higher-income neighborhoods in Cherry Creek, Wash Park, and Hilltop. You can send to as few as 200 addresses or as many as 5,000 per day.
The most effective EDDM pieces are oversized postcards. USPS requires EDDM mail to be larger than standard letter size, with a minimum of 6.125 by 11 inches. The most popular size is 6.5 by 9 inches, which is large enough to stand out in the mailbox but small enough to keep printing costs reasonable. Every piece must include the text ECRWSS on the address side along with your return address and the generic delivery line LOCAL POSTAL CUSTOMER.
Design your EDDM piece with one clear offer and a strong call to action. Include a trackable element: a coupon code, a dedicated phone number, or a QR code so you can measure results. Add a deadline to create urgency. The best-performing EDDM campaigns we see at PostNet Denver include a specific discount or free offer, a professional photo, and minimal text that can be read in under five seconds.
PostNet Denver handles complete EDDM campaigns from start to finish. We help you select carrier routes using demographic data, design your postcard, print it on heavy cardstock, bundle it according to USPS specifications, and deliver it to the post office. Most campaigns go from concept to mailboxes in about a week. If you are a Denver business looking to reach new customers in your neighborhood, stop by or call/text us for a free EDDM consultation and quote.
