Choosing the Right Paper Stock for Your Project

Paper stock is one of the most overlooked decisions in a print project, yet it dramatically affects how your finished piece looks, feels, and performs. At PostNet Denver, we carry a wide range of stocks and frequently help customers choose the right one. The key variables are weight, coating, and fiber content -- and each one influences the final product differently.

Paper weight is measured in pounds (lb) or points (pt). For reference, standard copy paper is 20lb bond (or 50lb text weight). Business cards are typically printed on 14pt or 16pt cardstock -- the higher the number, the thicker and more rigid the card. Postcards and rack cards usually work best on 14pt stock with a UV coating for durability, while brochures and flyers are commonly printed on 80lb or 100lb gloss or matte text stock, which folds cleanly without cracking.

Coating makes a significant difference in appearance. Gloss coatings produce vivid, saturated colors and are ideal for photo-heavy pieces like postcards, product catalogs, and promotional flyers. Matte coatings give a softer, more sophisticated look and are easier to write on, making them a good choice for pieces that require a signature or handwritten note. Uncoated stock has a natural texture and is the go-to for letterhead, envelopes, and pieces where a warm, organic feel is appropriate.

Specialty stocks open up even more possibilities. Linen-textured paper adds a tactile element to invitations and announcements. Kraft paper delivers a rustic, eco-friendly look for packaging inserts and tags. Synthetic stocks like Yupo are waterproof and tear-resistant -- perfect for outdoor signage, menus, or maps that need to withstand the elements.

Not sure which stock to choose? Stop by PostNet Denver and we will show you physical samples. Feeling a paper in your hand is worth a thousand descriptions. We stock popular options on-site for fast turnaround and can special-order virtually any paper for larger or specialty runs.